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  • John Adler

Chef Adler Salad Dressing Recipe

Close-up of Adler's Dressing advertisement in Adam N. Adler's grocery store c. 1925

Here’s a tasty way of conjuring up old memories with an Adler recipe from the past that you may want to share with the younger generations at your Memorial Day festivities:

On Monday, May 21, 1956, a U.S. federal trademark registration was filed for CHEF ADLER by ADLER, LEO A., EVANSVILLE. The US Patent and Trademark Office has given the CHEF ADLER trademark serial number of 72008605. The current federal status of this trademark filing is EXPIRED as of 22 December 1997.

Chef Adler Dressing Recipe

1/4 tsp celery seeds

1/2 tsp salt

1 1/2 cups mayonnaise

1/8 cup Dijon mustard

1/4 cup vinegar

1/4 cup vegetable oil

1/2 cup honey (start with 1/4 cup and add to taste to avoid over-sweetness)

Blend all ingredients together and refrigerate. Shake vigorously before using.

According to the original labels provided to me from Linda Adler Schmitt of Haubstadt, great-granddaughter of Nicholas Adler, here are the best ways to serve it:

  • “CHEF ADLER DRESSING has been developed after many years of research. It is new and different, a blend of many spices, yet mellow, with a lighter sweet-sour taste that appeals to the whole family.”

  • “POTATO SALAD - Prepare potatoes in the usual manner. While still warm, add CHEF ADLER DRESSING to taste. For variations in taste, fine chopped onions, sliced boiled eggs, and/or crisp bacon may be added.”

  • “COLE SLAW - Use CHEF ADLER DRESSING with your favorite recipe. For those year-round “Springtime” salads, use on lettuce and cottage cheese, fruit and vegetable salads. Use on meats and fish for added zest.”

  • “AVOCADOS - are most delicious. Cut in half, remove the seed, and fill with CHEF ADLER DRESSING for a most distinctive flavor. It is different.”

  • “BAKED POTATOES - With a new taste the whole family will enjoy. Cut the potatoes in half; slightly mash with a fork and pour on CHEF ADLER DRESSING. This new flavor will please you.”

Enjoy!

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